Privacy Checkup

European requirements

How to exercise your rights and contact Google

If European Union (EU) or United Kingdom (UK) data protection law applies to the processing of your information, we provide the controls described in this policy so you can exercise your rights to request access to, update, remove, and restrict the processing of your information. You also have the right to object to the processing of your information or export your information to another service.

If you have additional questions or requests related to your rights, you can contact Google and our data protection office. And you can contact your local data protection authority if you have concerns regarding your rights under local law.

Data controller

Unless otherwise stated in a service-specific privacy notice, the data controller responsible for processing your informationdepends on where you are based:

  • Google Ireland Limited for users of Google services based in the European Economic Area or Switzerland, located at Gordon House, Barrow Street, Dublin 4, Ireland.
  • Google LLC for users of Google services based in the United Kingdom, located at 1600 Amphitheatre Parkway, Mountain View, California 94043, USA.

Google LLC is the data controller responsible for processing information indexed and displayed in services like Google Search and Google Maps regardless of your location.

Legal bases of processing

We process your information for the purposes described in this policy, based on the following legal grounds:

With your consent

We ask for your agreement to process your information for specific purposes and you have the right to withdraw your consent at any time. For example, we ask for your consent to provide you with personalized services, such as ads based on your interests. We also ask for your consent to collect your voice and audio activity for speech recognition. You can manage these settings in your Google Account. As described in the Sharing your information section, we’ll share personal information outside of Google when we have your consent, and provide you with controls to review and manage third party apps and sites you have given access to data in your Google Account.

When we’re pursuing legitimate interests

We process your information for our legitimate interests and those of third parties while applying appropriate safeguardsthat protect your privacy. This means that we process your information for things like:

  • Providing, maintaining, and improving our services to meet the needs of our users
  • Developing new products and features that are useful for our users
  • Understanding how people use our services to ensure and improve the performance of our services
  • Customizing our services to provide you with a better user experience (and, if relevant, tailoring the experience to be age-appropriate)
  • Marketing to inform users about our services
  • Providing advertising, which allows us to offer many of our services without a fee (and when ads are personalized, we ask for your consent)
  • Detecting, preventing, or otherwise addressing fraud, abuse, security, or technical issues with our services
  • Protecting against harm to the rights, property or safety of Google, our users, or the public as required or permitted by law, including disclosing information to government authorities
  • Performing research that improves our services for our users and benefits the public
  • Fulfilling obligations to our partners like developers and rights holders
  • Enforcing legal claims, including investigation of potential violations of applicable Terms of Service

When we’re providing a service

We process some data in order to provide a service you’ve asked for under a contract. For example, we need to process your payment information when you buy extra storage for Google Drive.

When we’re complying with legal obligations

We’ll process your data when we have a legal obligation to do so, for example, if we’re responding to legal process or an enforceable governmental request. As another example, legal obligations sometimes require us to retain certain information for purposes like financial record-keeping, such as information about a payment you’ve made to Google for tax or accounting purposes.